Turn Down for What was released in 2013 by French producer DJ Snake and American rapper Lil Jon, and its aggressive drop quickly became a shorthand for losing control in a fun way. The track spread through clubs, sports arenas and online videos, where the hook was clipped for reaction edits, party montages and hype compilations. More than a decade later it still works because the build and drop are instantly recognisable, even in a few seconds, and the phrase itself signals that something is about to get loud.