Tsunomaki Watame is a virtual streamer with Hololive, and her distinctive sneezes have long been a running joke among her viewers, who treat them as a kind of blessing rather than an interruption. Short clips of the sneeze began circulating in fan edits and soundboards, where the onomatopoeic label TSKR stuck as shorthand for the sound. Because it is only about a second long, it is easy to drop into streams, reaction videos and chat memes, and it remains popular as a wholesome, instantly recognisable in-joke for Hololive fans.