Never Gonna Give You Up was released in 1987 as Rick Astley's debut single, produced by Stock Aitken Waterman, and became a number one hit in many countries. In the mid 2000s it became the centre of rickrolling, a bait and switch prank where a promising link leads to the video instead. Its lyrics about loyalty and commitment made it an unlikely wedding favourite, where couples and DJs use the song as a knowing joke that older and younger guests both understand instantly.