The Wilhelm scream was first heard in the 1951 film Distant Drums, where it was voiced for a soldier named Wilhelm, and it later became a favourite stock sound at Warner Bros. Sound designer Ben Burtt rediscovered it while working on Star Wars in the 1970s and deliberately reused it, turning it into an industry in-joke. From there it spread through films, television, video games and online edits, with sound designers slipping it into new scenes as a nod to cinema history. Its continued use comes from that shared recognition: audiences who know it enjoy spotting it again.