Morandé con Compañía was a long-running Chilean comedy and variety show on Mega, fronted by Kike Morandé and built around sketches, musical guests and studio banter. The drawn-out Yaaa became one of its familiar catchphrases, the kind of audience-friendly exclamation viewers repeated and clipped for social media. As short Chilean television moments spread through meme pages and soundboards, the shout survived as a compact hype reaction, still recognisable even to viewers who never watched the full show.