Yowie Wowie became Bray Wyatt's trademark greeting during the Firefly Fun House segments on WWE Raw in 2019, where he played a cheerful children's television host with a much darker edge. The phrase quickly caught on with wrestling fans, who repeated it in chants, fan art, and online edits celebrating Wyatt's inventive character work. After Wyatt's death in 2023, the greeting also took on a nostalgic meaning for many fans. It remains popular because it instantly signals Wyatt's world, blending innocence, humour, and menace in just two words.