We'll Be Right Back was a standard phrase used by American television networks and local stations for decades to signal a commercial break, often spoken by a continuity announcer over a station ident or programme logo. Short clips of the bumper later circulated on YouTube and soundboards as a standalone joke. Its popularity as a meme grew when creators began inserting it after sudden mishaps or cringe moments, treating everyday footage like a live broadcast that had to be interrupted. It remains widely reused for that instant, familiar break effect online.