Place it at the reveal point of a pricing challenge, right after the guess and just before the celebration, then follow it with the DJ Airhorn for a bigger win moment. For a wrong guess, cut to the Law and Order Dun Dun instead, so the contrast makes the correct answer stand out more.
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This two-second clip is a bright double ding bell that marks a correct price guess, chiming twice in quick succession. It feels instantly rewarding and triumphant, like a small win landing in front of a studio audience. The chime comes from The Price Is Right, the television game show built around guessing prices.