Roundball Rock, composed by John Tesh, became the signature music of NBC's NBA coverage when it debuted in 1990, soundtracking the league's biggest regular-season games and playoff moments throughout the decade. After NBC's original run ended, the melody lived on through highlight reels, sports nostalgia and online memes, where a few notes are enough to signal a major basketball moment. Its return alongside NBC's renewed NBA coverage has reinforced that association, and creators often pair it with crowd cheering to recreate the feeling of a live televised game.