The sound comes from Brazilian television presenter Ratinho, whose loud, theatrical reactions on his long-running SBT programme made his stretched scream instantly recognisable to Brazilian viewers. Clipped from the broadcast, it spread through social media and messaging apps as a short reaction audio, especially in Portuguese-language memes and comedy edits. It remains popular because the exaggerated cry needs no translation to signal shock, pain or comic panic, and its familiar TV origin gives it an extra layer of nostalgia for audiences who grew up watching the show.