Sosuke Aizen was introduced in Tite Kubo's Bleach manga, which began in 2001, and in the anime adaptation that followed in 2004. Presented first as a gentle Soul Reaper captain, his betrayal became one of the series' defining twists, cementing his image as a manipulative mastermind. Clips of his voice later spread through anime edit culture and soundboards, where fans reuse the delivery for scenes built around hidden plans, superiority and sudden betrayals, keeping the character recognisable far beyond full episodes.