Ajaw is the loud, self-proclaimed dragon lord who accompanies Kinich in Genshin Impact, and players quickly picked up on how quickly his confidence collapses into panic. Clips of his distressed voice lines began circulating in short edits and gaming memes, where the contrast between his arrogant attitude and sudden fear does most of the comedy. Because the scream is short, clear and instantly recognisable to Genshin fans, it works as a quick reaction sound even for viewers who have never played the game.