Among Us was released by InnerSloth in 2018 and exploded in popularity during 2020, spawning countless memes around its crewmates, impostors and the slang word sus. As edits spread on TikTok and YouTube, fans began pairing crewmates with luxury fashion and sneakers under the drip label, and producers remixed the game's music into trap beats to match that look. Among drip grew from that remix culture, becoming a go to backing track for outfit reveals, fan animations and ironic flex edits that treat the simple characters as fashion icons.