Annabelle is the porcelain doll at the centre of the Conjuring horror films, first appearing as a sinister presence in The Conjuring in 2013 before headlining her own Annabelle films. Her image quickly became shorthand online for creepy dolls and haunted objects, and short clips linked to her are now widely reused in horror edits, reaction videos and Halloween content. The character endures because the doll looks ordinary yet feels wrong, making even a one-second sound enough to signal danger to viewers who recognise her.