The phrase is the standard Portuguese equivalent of previously on, heard for decades at the start of dubbed and Brazilian television episodes when a recap begins. Online it became a reusable audio cue separated from any single series, shared among Portuguese speaking editors and meme pages. Short clips like this one circulate because the wording is generic enough to fit any sequel, argument or returning character. It remains popular in Brazil for edits that pretend everyday life is an ongoing serialised show with episodes, cliffhangers and callbacks that everyone is supposed to remember.