In online use, Arquiteto da Mentira draws on Gnostic vocabulary, where the Demiurge is often discussed as a false creator, and the phrase reframes that idea as a meme-ready accusation. Shared as a short soundboard clip, it has found a second life in Portuguese-language edits and reaction videos, where a single dramatic label can replace a longer explanation. Its staying power comes from its flexibility: it can be serious, ironic or mocking, depending on the clip placed before it.