Bad Romance was released by Lady Gaga in 2009 as the lead single from The Fame Monster, and its theatrical pop sound quickly made it one of her signature songs. The opening became widely recognisable through radio play, the song's elaborate music video and years of covers, dance routines and online edits. Creators still return to the intro because it signals glamour and drama in seconds, making it a reliable shorthand for a bold entrance or an over-the-top reveal in short-form video.