Bill Cipher was introduced in Gravity Falls, the Disney animated series created by Alex Hirsch that ran from 2012 to 2016. Voiced by Hirsch, Bill is a triangular dream demon who deals in chaos and mockery, which made his lines highly quotable online. This one job clip spread through meme edits, reaction videos and soundboards because the phrase already existed as a popular internet expression for incompetence. Pairing it with Bill's voice gave the joke a specific character, keeping it in use long after the show ended.