Bob Esponja is the title used for SpongeBob SquarePants in Spanish and Portuguese speaking regions, where the Nickelodeon cartoon became a long running favourite after its 1999 debut. The series, created by Stephen Hillenburg, follows a cheerful sea sponge living in Bikini Bottom. Its opening theme, with the famous call asking if kids are ready, became one of the most recognised cartoon songs in the world. Online, fans reuse the short clip for edits, remixes and throwback posts, keeping the bob esponja theme sound effect tied to generations of viewers.