Bob l'éponge is the French title of SpongeBob SquarePants, the Nickelodeon animated series created by Stephen Hillenburg and first broadcast in 1999. Haram is an Arabic word meaning forbidden, and online it has been borrowed as exaggerated slang for anything that feels cursed, wrong or over the line. French meme pages and soundboards combined the two into a short judgement clip, and from there it spread through shares, remixes and reaction edits. It remains popular because the phrase is instantly recognisable, even out of context, and works as a complete punchline by itself.