The line comes from the 2004 comedy film Dodgeball: A True Underdog Story, spoken during the tournament commentary by Pepper Brooks to fellow announcer Cotton McKnight. The full remark continues with let's see if it pays off, and the shortened version spread online as a reaction image and sound. Fans paired it with screenshots of questionable plays in sports and gaming, and it soon became shorthand for doubting any risky plan. It remains popular because the polite commentary format can be applied to almost any bad decision.