Online, bourgeoisie has become shorthand in meme culture for calling out wealth and status, rather than a reference to one specific video or song. Creators reuse the word because it carries centuries of class meaning in a single syllable-heavy punch, making it instantly legible even without context. It circulates mainly as a reaction sound in short-form edits, comedy skits and social commentary, where it punctuates moments of excess or pretension. Its staying power comes from that flexibility: the same clip can feel playful, critical or sarcastic depending on the footage underneath it.