Brickleberry premiered on Comedy Central in 2012 and ran until 2015, following a group of incompetent park rangers at a fictional national park. Created by Roger Black and Waco O'Guin, the adult cartoon built a cult following through streaming and clip sharing after its broadcast run ended. Its short opening theme became a handy audio shorthand online, reused in fan edits and meme videos whenever a creator needs an instantly rural, cartoon ranger reference that fans recognise in seconds.