Brock Lesnar is a WWE superstar and former UFC heavyweight champion known for rare, explosive appearances that send arenas into a frenzy. Fans and announcers stretch his name into the now-famous drawn-out chant whenever he shows up, and the exaggerated pronunciation became a meme on its own. Creators use the chant as shorthand for overwhelming force arriving, from wrestling highlight edits to comedy clips where someone storms in like a final boss.