Boombayah is the debut single by South Korean girl group BLACKPINK, released in August 2016 on their single album Square One alongside Whistle. The Korean title is 붐바야, and the track quickly became known for its loud electronic production and chant-like hook. Its music video gained hundreds of millions of views and helped introduce the group to a global audience. Since then the hook has been reused widely in dance covers, fan edits, short-form videos and reaction clips, keeping it familiar to K-pop fans years after release.