The clip takes its name from Matteo Salvini, the Italian politician, and circulates as a short Italian meme greeting rather than as a quote from a film or television show. Its appeal comes from that mix of politeness and provocation: saying good evening to a well-known political figure sounds respectful, but reused out of context it becomes a joke, a greeting between friends and a shorthand for Italian political humour online. Because it is only a second long, it is easy to drop into edits, reaction videos and chat messages, which has kept it in circulation on soundboards and feeds.