Place it after a formal introduction or a pompous claim, where the snack moment undercuts the setup, then follow it with the Bruh Meme for a second reaction and finish with Clapping once the group has caught on to the joke.
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This 4-second clip catches Captain Holt eating a marshmallow, turning the famously stiff and formal Brooklyn Nine-Nine captain into an unexpectedly undignified snack-time moment. The humour comes from that contrast, quiet and awkward rather than loud, for anyone who knows the character.