Caramba TV was a Russian online video platform best known for +100500, the viral video review show hosted by Maxim Golopolosov that launched in 2010. Episodes and other Caramba productions opened with the formal Russian line meaning Caramba TV presents, delivered as a traditional television introduction. As +100500 clips spread widely on YouTube and Russian social media, that short ident became instantly recognisable to its audience. Fans later lifted it as a standalone sound for edits, where it signals a tongue in cheek premiere before almost any kind of footage.