The line comes from 'C.R.E.A.M.', Wu-Tang Clan's 1994 single from their debut album, which turned the acronym for 'cash rules everything around me' into one of hip-hop's most quoted phrases. As short clips became the currency of meme editing, the chorus got sliced into a five-second drop that pairs as easily with a flex video as with an ironic joke about debt. Like other 90s tracks recycled as meme music, it survives because the delivery is instantly recognisable, and creators often layer it with a hype cue such as an air horn for extra punch.