CBS, the American television network known for its eye logo, used spoken idents like this during the era when color broadcasting was still a novelty worth announcing. The clip survives online as a piece of broadcast nostalgia, and meme creators have adopted it as a tongue-in-cheek logo jingle that makes any video feel like an important television event. Its charm comes from that contrast: the formal, old-school presentation applied to deliberately unserious content, a formula that keeps the sound in rotation on meme soundboards years after the ident left the air.
关于此声音
The vintage CBS ident sting announcing a program in color, a network logo sound. Creators use it for parody TV intros, fake broadcasts and throwback memes.
This is the old CBS network ident, the short sting that played over the eye logo to announce a program broadcasting in color. A warm announcer-style voice delivers the line while a bright orchestral flourish swells underneath, giving it that polished mid-century television feel. It sounds official, slightly pompous and instantly nostalgic, which is exactly why meme makers love it. Dropped over an absurd clip, it turns anything into a prestige broadcast, making the joke land harder through the contrast between the grand presentation and the silly content.
