Chaves is the Brazilian name for El Chavo, the main character of the Mexican sitcom El Chavo del Ocho, created by Roberto Gómez Bolaños and first broadcast in the 1970s. The show became a lasting hit in Brazil, where its Portuguese dub made lines like não não familiar to generations of viewers. Short clips of Chaves refusing, complaining or reacting have long circulated as memes and chat audios, and this brief no no moment survives because it needs no context: the voice, character and stubborn tone are recognised instantly.