Claudio Chiqui Tapia became president of the Argentine Football Association in 2017 and became a highly recognisable public figure during Argentina's run to the 2022 World Cup title. As his interviews, appearances and name circulated in football coverage, short clips linked to him were repurposed by fans on social media and in WhatsApp audios. The sound survives because Tapia remains central to Argentine football debates, so a brief reference can stand in for celebration, controversy or disbelief without needing any further explanation from the creator.