The sound comes from French meme culture, where the clipped phrase chui Spider-Man is a phonetic, street-slang rendering of je suis Spider-Man. It is credited in its file metadata to Bassem and the memes FR collection, and it spread as a short audio that creators could drop over videos without needing the original context. Its staying power comes from how instantly readable the boast is: even listeners who do not speak French hear the swagger in the delivery, while French-speaking viewers catch the slang and the comic self-importance behind the claim.