The sound comes from Multimedios Televisión in Mexico, where presenter Ernesto Chavana became known on the variety program Es Show for reacting loudly to guests and callers. His ¿cómo dijo? line, roughly meaning what did you say, turned into a signature moment that audiences clipped and shared outside the broadcast. It spread through Mexican meme pages, reaction edits and soundboards as a short Spanish alternative to English confusion memes, and it remains popular because the phrase is understood instantly even by viewers who never watched the original show live.