The line comes from Jingle All the Way, the 1996 Christmas comedy starring Arnold Schwarzenegger as Howard Langston, a father desperately hunting for a popular toy on Christmas Eve. In the scene, Schwarzenegger delivers the cookie order with the same intensity he brings to action roles, which is why the moment stood out. Clips of the shout later circulated online and on soundboard sites before becoming a short reaction sound in short videos and edits, where it is still used to call out temptation, cheating on a diet or a bad decision.