The Price Is Right premiered on CBS in 1972 and became one of television's longest running game shows, built around contestants guessing the prices of everyday products. Its sound design uses clear bells, dings and buzzers so the audience instantly knows whether a guess succeeded or failed. The correct answer ding became familiar through decades of broadcasts and later through clips, quizzes and edits shared online. Because viewers learned to associate that chime with winning, creators still borrow it whenever a right answer needs to feel official, rewarding and instantly understood by everyone watching the clip.