Cortana first appeared in Halo: Combat Evolved in 2001 as the artificial intelligence who guides Master Chief through the game. Her calm, knowledgeable voice became one of the series' most recognisable elements, and Microsoft later adopted the name for its own digital assistant, bringing the character to phones and computers. Because of that dual gaming and technology history, the sound is now widely shared online as a shorthand for smart assistants, futuristic interfaces and Halo nostalgia.