In late May 2017, Donald Trump posted a late-night tweet on Twitter that ended mid-sentence with the word covfefe before deleting it hours later. The unfinished post was screenshot and shared millions of times, turning a simple typo into an instant internet joke, with people debating its meaning, making merchandise and remixing it into songs and videos. Trump himself later joked about its true meaning, which only fuelled the meme. Years later it remains shorthand online for a baffling typo or a message that stops before it makes sense.