Deedle Dee Productions is the production company of writer and producer Greg Daniels, whose name appears on the US version of The Office and Parks and Recreation. Its short logo sting closes those episodes, so regular viewers learned to associate the sound with the end of a familiar sitcom. As clips from those shows circulated online, editors began lifting the sting itself and using it as a compact outro for their own comedy videos. It endures because it is brief, instantly recognisable, and carries the warm, low-key humour of the shows it came from.