The phrase is shared online as a short meme clip rather than as a song or a line from a film, and its appeal comes from repetition rather than a clear original scene. Creators adopted it for moments of senseless denial, where a character or person refuses to accept what is plainly happening in front of them. Because the chant is simple and easy to recognise, it spread through reaction videos, edits and short-form posts, and it remains in use as a low-key, absurd tag for denial jokes and underwater-themed humour.