Place it at the end of the setup, so it closes the gag. Follow it with a Ba Dum Tss Drum Sting for a sharper payoff, or a Game Show Correct Answer when the forced total is treated as a win.
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This five-second voice clip catches Devlet Bahçeli working through a string of dates and numbers aloud until they reach forty, then landing on his emphatic Kırk Yapar. The deadpan, rhythmic delivery makes the forced arithmetic feel absurdly confident and funny, especially for Turkish listeners who know the line. It comes from his 2009 speech for the Nationalist Movement Party's 40th anniversary.