Sauvage is a men's fragrance from the French house Dior, launched in 2015 with a widely parodied advertising campaign fronted by Johnny Depp. Its name, the French word for wild, and its moody desert imagery gave the product a recognisable over the top masculine image. Clips naming the fragrance later circulated on short video platforms and soundboards, where the brand name alone became shorthand for exaggerated style, heavy cologne and self serious posing, which is why the audio still works without any picture from the original advert.