The line comes from Ugandan Knuckles, a distorted Knuckles the Echidna avatar that spread through VRChat in late 2017 and became a viral meme in early 2018. Players used the small red character in groups, clicking, chanting and repeatedly asking others if they knew the way to a supposed queen or destination. Short clips escaped VRChat onto YouTube, streams and edits, where the question became shorthand for blind confidence, mob behaviour and being hopelessly lost while pretending to lead.