The dun dun dunn sting comes from old radio dramas, soap operas and early television melodramas, where live orchestras used short suspense chords to underline sudden suspense and dramatic announcements. The pattern became a widely recognised shorthand for danger or a shocking discovery and was parodied for decades in cartoons and comedy sketches. On the internet it survived as a reusable reaction sound, detached from any single show, and is now posted whenever a creator wants an instantly understood dramatic reveal without explaining the joke.