The sound comes from Moldova's entry at the 2010 Eurovision Song Contest, when SunStroke Project performed Run Away and saxophonist Sergey Stepanov's solo stole the show. Clips of his performance spread across YouTube, spawning endless loops, remixes and the Epic Sax Guy nickname, and the meme returned when he performed again for Moldova in 2017. The riff endures because it is instantly recognisable, endlessly loopable and perfectly suited to turning an ordinary moment into an exaggerated entrance.