The sound comes from Eren Yeager, the central character of Attack on Titan, Hajime Isayama's manga and its anime adaptation that began in 2013. As Eren's character darkened in the later story, his laugh became a shorthand online for a protagonist turning antagonist. Clips spread across TikTok, YouTube edits and soundboards, where it now sits alongside other anime meme staples like Tuturu. It remains popular because it needs no context, the cackle alone signals betrayal, madness and a plan coming together.