Esasam has circulated online as a tiny viral audio snippet rather than as a track or scene with a documented origin, and its appeal comes from that mystery and brevity. Short-form creators picked it up for reaction videos and meme edits, where a clip lasting under a second can be dropped in without slowing a fast edit. Because it is brief and easy to reuse, it has stayed in rotation for quick jokes, transitions and punchlines, even though listeners may not recognise a larger work behind it.