Esskeetit began as a signature ad-lib from rapper Lil Pump, who turned the slurred phrase into a tag in his tracks and social media clips during the late 2010s. It later became the title of one of his singles, which helped push the word beyond hip-hop fans into wider meme culture. From there it spread through TikTok edits, gaming montages and reaction videos, where its short, shout-like delivery made it easy to reuse as a hype punchline. It remains popular because it is instantly recognisable and still carries the playful, boastful energy of its rap origins.