Finding Nemo was released by Pixar in 2003, introducing Bruce as the leader of a shark support group alongside Anchor and Chum. Voiced by Barry Humphries, Bruce was named after the mechanical shark used during filming of Jaws. His pledge that fish are friends, not food became one of the film's most quoted jokes. Clips of Bruce later circulated widely on soundboards and in meme edits, where his cheerful greeting is reused for ironic entrances and shark related humor, keeping the character popular long after the film's release.