The clip circulates among fans of Vinesauce, the streaming group best known for Joel, who streams as Vargskelethor. It is tagged to his Shareware Madness videos, where he explores old shareware discs, odd bundled games like Dino Spell and the random wav files hidden on them. A file named fire.wav became a small in joke in that community, shared on soundboards for its excessive volume rather than any realistic fire recording. The attached quote but at what cost became part of how fans caption the joke online.